It’s me, Jessica—
I design intelligent, human-centered experiences blending ML/AI, data, and usability.
As a former clinical care provider turned product design leader, I bring a unique empathy-driven perspective to building innovative products for B2B enterprise SaaS.
I excel at leading cross-functional teams to translate complex AI/ML technologies into intuitive, user-centric experiences. My designs have not only delighted users but also driven significant business growth — boosting ARR, improving engagement, and accelerating product adoption.
Let’s connect and discuss how I can help drive similar results for your team.
Curiosity
Empathy
Rigor
Critical Analysis
Action
Curiosity Empathy Rigor Critical Analysis Action
Selected Work:
Saving organizations $350K per hour and expanding AppDynamic’s addressable market, through lean UX design of a frontend Event onboarding schema and 0-1- like design of a user experience for monitoring and investigating Events.
Full-stack observability means being able to correlate events from multiple domains regardless of the entities they're associated with. This wasn’t always the case for the Cisco Cloud Observability Platform, formerly known as Cisco FSO and AppD Cloud.
SREs (Site Reliability Engineers), Ops, and Security teams at large enterprises have always relied on AppDynamics to monitor their applications. However, investigating incidents was slow, fragmented, and frustrating:
Users had to switch between six or more UI pages to correlate event data across services.
Context-switching led to decision fatigue, slowing down issue resolution.
Each minute of downtime costs companies ~$5,600, making every second count.
My challenge was to design an intelligent, streamlined Event Explorer that would enable comprehensive visibility and efficient troubleshooting, empowering SREs to detect and diagnose issues faster.
Project Timeline: 4 weeks to deliver
Product Area: Cloud Observability Platform
My Role: Lead Product and UX Designer, Research
Driving a 9% increase in product expansion renewals, YoY, through research-informed and data-driven UX design to simplify access to and interpretation of License usage and availability data, for Admin and Super Admin users.
The AppDynamics Account Management Portal (AMP) is the central hub for license and access management across Cisco’s Full Stack Observability ecosystem. It serves thousands of enterprise users daily, allowing them to provision, forecast, and reconcile their software entitlements.
In 2023, AppDynamics Cisco introduced the Cloud Observability Platform (CCOP)—a cloud-native, OpenTelemetry-based monitoring tool. Unlike previous AppDynamics products, which were licensed per agent or vCPU, CCOP introduced a data ingestion-based licensing model.
The Problem: The existing Account Management Portal (AMP) was designed for traditional licensing models and lacked an intuitive way for Admins to track and manage CCOP license consumption.
Business Impact:
Confusion over consumption drivers led to inefficient provisioning and forecasting.
The lack of clear insights into license usage affected customer retention.
Admins needed a way to differentiate between cost/value vs. usage trends—two distinct but often conflated user needs.
View the project report to see how I designed an intuitive license management experience that clearly communicates license consumption, cost drivers, and availability for Cisco’s Cloud Observability Platform.
Project Duration: Two months
Product: Licensing, Account Management Portal
My Role: Lead Product and UX Designer
Mixed-methods research investigation of Business Transaction configuration workflow to identify and root-out user pain and propose tangible solutions that decrease time to value and drive adoption.
AppDynamics provides Application Performance Management (APM) for enterprises, allowing companies to monitor and optimize their software applications. A critical feature of the platform is Business Transactions (BTs)—a method for detecting, tracking, and visualizing application traffic flows.
However, configuring Business Transactions has long been a pain point for users:
Sales Engineers (SEs) reported that complex BT configuration was a dealbreaker for potential customers.
New users struggled to understand BT setup, leading to frustration and low feature adoption.
Inefficiencies in the workflow created barriers to renewal, impacting sales retention and customer satisfaction.
This spike project investigates user pain related to onboarding, with the goal to identify and prioritize feedback as actionable design enhancements. View project.
Product: AppDynamics Controller, Business Transactions
Project Duration: Two months
My Role: User Experience Researcher and Designer
Good UX design does more than merely evoke emotion...
it solves real user problems.
User Experience
The way a user of any process feels, while in the process. The process could be behavioral change, learning in a structured setting, or using a digital product.
User Experience Design
Using the most effective tools (and in combination) to help a user avoid experiencing friction, negative sentiment, or failure while trying to accomplish their desired task.
UX design is not inherently good or bad, but our methodology for solving the user problem and our choice of tools (written, visual design, matter, interactions, etc.) can be.
“Good Design”
The effective use of matter, written text, visual affordances, and intuitive, cause-and-effect interactions that drive user understanding of how to proceed, during the process of task completion.