It’s me, Jessica…
I am a Product Designer who thrives at the intersection of strategy, sense-making, innovation, and practical application. I solve complex challenges by blending business strategy and design-thinking frameworks to develop, craft, and deliver visual artifacts and digital solutions that drive user engagement and organizational growth.
Formally trained and practiced as a primary care clinician, I can observe and identify key behavioral and performance signals to build hypotheses that help uncover tacit needs and propose targeted strategies to solve specific problems. My passion for optimizing human performance and digital products and my ability to design creative solutions allows me to help teams and clients find clarity and achieve their stated business goals.
As a leader, I’m always observing and relentlessly challenging those observations. In addition to courage and passion, I lead with empathy, listening deeply to uncover unspoken concerns and fostering inclusive environments where every individual can excel as part of the team. My leadership style is shaped by years of teamwork, from Division 1 soccer to leading and coaching others professionally. I’m driven by my belief that we can achieve our goals, when we have access to the right resources.
Selected Work:
Product Design: Craft and deliver MVP UX workflow to drive adoption during product release/ GA.
Overview
Product Area: Cisco AppDynamics Cloud Observability Platform
My Role: Product Designer, UX Design and Research
Project Timeline: 4 weeks
My Impact, Deliverables, & Results:
UX Brief: discovered and defined UX requirements that would achieve business goals.
Delivered UX development strategy: and aligned cross-functional team to deliver the experience according to project timelines without sacrificing the user experience.
Demonstrated adaptability + collaboration: Designed creative solutions to technical constraints, mitigating UX debt while respecting time and technical constraints.
Rapid Development of highly rated user experience to support larger strategic acquisition: Users of Event Explorer expressed consistency in positive sentiment related to the discoverability of Events and efficiency related to troubleshooting and cross-MELT correlation.
UX Design: Design Admin user workflow and interaction pattern to support retention and drive growth under new licensing model.
Overview
Product: Licensing, AppDynamics Account Management Portal
My Role: Product and UX Designer
Timeline: 6 weeks (non-continuous)
My Impact, Deliverables, & Results:
Rapid prototyping: This approach empowered our cross-functional team to collaborate confidently and adapt swiftly in alignment with the pricing team’s evolving decisions.
Streamlined resources: Presented strategic design and content proposals that optimized consultation, workflows, and enhanced the efficient allocation of broader design team resources.
Developed new components and interaction patterns: Conducted early explorations and usability testing to validate the intuitiveness and discoverability of new interaction patterns.
Delivered UX goals for licensing on CCOP: Seamlessly integrated new metering visualizations for license usage, elevating the overall Licensing experience and adding value to the product offering.
UX Research: Qualitative UXR methods to understand and resolve friction during proof of value sales experience.
Overview:
Product: AppDynamics Controller, Business Transactions
My Role: User Experience Researcher and Designer
Timeline: 4 weeks
Impact, Deliverables, & Results
Identified recurring sentiments about challenges related to Business Transaction configuration, linking them to opportunities to increase the rate of closed sales and improve customer retention.
Proposed strategic usability enhancements to address recurring themes causing negative sentiment for users.
Delivered low and mid-fidelity design artifacts as examples to simplify the product information architecture and improve the discoverability of Business Transactions.
Learn More